Thoughts on Social Media, Television, Media, Startups & Technology.

8 Bullet Thursday

What I am reading:

  • Interesting look at airBnB’s impact on New York City. A recent report by David Wachsmuth, a professor of Urban Planning at McGill University, zeroes in on New York City in an effort to answer the question of exactly what home sharing is doing to the city’s home market. Read now.
  • Instagram Influencers Are All Starting To Look The Same. Here’s Why. “Between makeup and Facetune, we’re creating a homogenized expression of beauty.” Read now.
  • Google recently announced plans to launch AMP (Accelerated Mobile Pages) for email which will allow for you to interact more with your email client. Here’s what they’re planning, and how it will change email. Read now.
  • Great intro/refresher: Web Performance Made Simple: The What, When, How, and Why in 20 Words. Read now.
  • The average person makes ~35,000 decisions per day. Use these tricks to combat decision fatigue.

What I am watching:

Meru: Fantastic award winning doc that covers the high-stakes game of big-wall climbing. This doc follows 3 friends attempt at climbing the Shark’s Fin on Mount Meru. Sitting at the head of the sacred Ganges River in Northern India, the Shark’s Fin has seen more failed attempts by elite climbing teams over the past 30 years than any other ascent in the Himalayas.

More about the film:After suffering dramatic set backs in their lives, three close friends who are among the world’s best professional climbers battle their complicated pasts, inner demons and nature’s harshest elements in an attempt to confront the Shark’s Fin on Mount Meru, the most technically complicated and dangerous peak in the Himalayas, one that has never been scaled to completion.

Long story short – loved this doc (but won’t be climbing the Shark’s Fin anytime soon)

Purchases I am enjoying:

Am currently hooked on these: Bruschettini w/ Black & Green Olive. Hooked is the word – literally consuming a bag of these each day at work over the last week. I’ve eaten a lot of brushette in my time, and I always find them either way too crunchy (no trips to dentist please) or totally bland. Not in this case, Asturi’s Bruschettini have the perfect level of crunch and taste AMAZING.

I feel like a bit of a tease telling people these are amazing because the only place I have been able to find them is the deli that is on the ground floor of my office’s building, and it looks like only small independent shops is where you can currently find them. If you find them and you like them – please send them an email.k

What I am listening to:

It’s a remembering the 90’s kind of week

What’s “in” in social:

Lots of talk of finally getting malicious bots out of the mix: While the value of social media and what it provides for society has been brought into question by the latest investigations into foreign meddling in the United States elections. One other aspect of social that’s also been put under the spotlight by marketers is the legitimacy of what social metrics mean, and the problems with fake followers and purchased engagement, especially so when it comes to influencer or micro-influencer marketing.

The good news – attention to the issue is only “good thing,” forcing a lot of social companies to really think about how they are going to manage/resolve/mitigate the issues that come with bots. From a marketing perspective (if you’re an authentic “marketer”, and not one that is leveraging malicious bots in your campaigns): a crackdown on bots could have significant benefits.

Social ROI has long been a key topic of debate, with the question of bot accounts and non-genuine interaction being among the key concerns. Read more.

Further Reading:

Strategy Corner:

Weekly Hack:

Be more productive – use your phone less

Go gray: Believe it or not, your phone is less appealing to use when the screen is in greyscale. It might not cure your phone addiction completely, but all those apps you use are going to be a lot less appealing in black and white.

The process for enabling grayscale differs for different models of Android phones, but it’s typically accessed via the “Accessibility” menu. In iOS go to:

Settings > General > Accessibility > Display Accommodations > Color Filters. Switch Color Filters on and select Grayscale.

To easily toggle between color and grayscale, go to:

Settings > General > Accessibility > Accessibility Shortcut > Color Filters. Now, you just press the home button three times to enable grayscale. Triple-click again to go back to color.

If you try this “hack” – let me know how it works for you.

8 Bullet Thursday

21 tips to increase facebook engagement

Photo from Mike Baird What I'm reading: WeWork is acquiring Conductor. Little depressing: No signs of newborn North Atlantic Whales this season. "We’re looking at the very real possibility of extinction." Talent isn't everything. "The results … [Continue reading]

8 Bullet Thursdays (Possibly Saturdays) – My new commitment to writing

Over the last couple of years I've really struggled to keep up with writing regularly. I've used reminders, attempts at guilting myself, every writing exercise you could think of.... productivity hacks.... you name it.... I could list a whole host of … [Continue reading]

50 business books that could change your life

50 business books for entrepreneurs

If you know me personally, you know I read... I read A LOT.... Probably an unhealthy amount. It's not uncommon for me to walk into a bookstore with plans of buying one book but end up having walked out spending a couple hundred dollars and bags worth … [Continue reading]

7 Ways Alexa is better than Siri

7 Ways Alexa is better than Siri

Alexa the brain behind the recently launched Amazon Echo is getting a lot of press these days and for good reason. When Apple launched Siri in 2011, it seemed as though Siri was the going to be the future. She was going to be that digital assistant … [Continue reading]

How To Install Facebooks New Audience and Conversion Pixel in Shopify

How To Install Facebooks New Audience and Conversion Pixel in Shopify

Facebook recently implemented an updated version of the Custom Audience and Conversion pixels. Naturally I wanted to try out the new pixel knowing that eventually I would need to migrate to using it, instead of the older pixels. Easier said then … [Continue reading]

One month with Apple Watch

Apple Watch Collage

After Tim Cook demoed the Apple Watch at Apple's Spring Forward event I was immediately drawn to purchasing the device. "Finally! An Apple product that will help me ditch all the other “smart” wearables I’ve been using over the last few years” I … [Continue reading]