Thoughts on Social Media, Television, Media, Startups & Technology.

Breaking down the Facebook News Feed Algorithm

How does Facebook determine what to show in your News Feed? It has everything to do with their News Feed Algorithm. Similar to how Google has algorithms that determine the best search results to display, Facebook has an incredibly sophisticated algorithm used to surface relevant and engaging content to its users in their feeds. To […]

Got Data?

If you market online frequently, the answer to that question is inevitably “yes.” One of the biggest challenges to effective measurement is data living in “silos.” A set of data points here, another set there, yet a third in some other far off database, all with walls (or huge excel sheets and lots of pivot […]