Thoughts on Social Media, Television, Media, Startups & Technology.

How To Install Facebooks New Audience and Conversion Pixel in Shopify

Facebook recently implemented an updated version of the Custom Audience and Conversion pixels. Naturally I wanted to try out the new pixel knowing that eventually I would need to migrate to using it, instead of the older pixels. Easier said then done: there was/are not a lot of clear step-by-step guides explaining how to install […]

23 Tips To Increase Your Facebook Engagement

Facebook marketing for your business can be very effective, when done right. With Facebook’s Newsfeed Algorithm being the social engagement equivalent to Google’s Search Algorithms it’s important to share content that will: Appeal to the News Feed Algorithm. Appeal to your fans in an effort to maximize your engagement (and in turn your reach.) That’s […]

Breaking down the Facebook News Feed Algorithm

How does Facebook determine what to show in your News Feed? It has everything to do with their News Feed Algorithm. Similar to how Google has algorithms that determine the best search results to display, Facebook has an incredibly sophisticated algorithm used to surface relevant and engaging content to its users in their feeds. To […]

5 Great Tools For Creating Visual Content

“A picture is worth a thousand words” (or thousand potential pageviews.) Seriously though, visual content (photos, infographics, slideshows, presentations) are a great way to spice up your blog posts, web pages and social media content. Using great images in your posts often leads to higher rates of engagement. It’s no surprise that blogs with great […]

6 Must-Read Social Media Books

Whether you are a novice wanting to learn the world of social media or a seasoned social media pro (there is always room to learn more) these 6 books are for you. I view all of them as “Must-Reads” if you are in the field of Social Media. Come to think of it… if you […]

Want to get the most out of Twitter? You need great tools.

Twitter can be incredibly hard to keep up with, seeing more than 500 million tweets per day, the micro-blogging platform is booming (and has been for a long time.) If you’re new to Twitter you’ll quickly find that after following just a hundred or so active accounts your home feed becomes almost impossible to filter, […]

Google+ is a nod to a changing game

Many have said “Google has once again entered the social networking game with Google+”   Newsflash they never really left, they have been in the space – orkut has been around for years and many of Google’s products and their products’ features incorporate social sharing and publishing (think picasa, blogger… even reader has a “share” […]