Thoughts on Social Media, Television, Media, Startups & Technology.

4 Quick Thoughts on Today’s F8 Keynote

Facebook CEO Mark Zuckerberg kicked off the company’s developer conference today by saying the event, called F8, would focus less on product announcements and more on serving the developer community… and it delivered on just that. My thoughts: 1. Messenger Messenger is going to KILL IT. 600 million people per month are using it. Messenger […]

23 Tips To Increase Your Facebook Engagement

Facebook marketing for your business can be very effective, when done right. With Facebook’s Newsfeed Algorithm being the social engagement equivalent to Google’s Search Algorithms it’s important to share content that will: Appeal to the News Feed Algorithm. Appeal to your fans in an effort to maximize your engagement (and in turn your reach.) That’s […]

Breaking down the Facebook News Feed Algorithm

How does Facebook determine what to show in your News Feed? It has everything to do with their News Feed Algorithm. Similar to how Google has algorithms that determine the best search results to display, Facebook has an incredibly sophisticated algorithm used to surface relevant and engaging content to its users in their feeds. To […]

9 Tips To Get More Retweets

Twitter has become one of the most valuable tools on the web today. It has altered the social landscape and become the internet’s watercooler. It is a highly public medium that can immediately expand your reach and that is why almost everyone in media is using it. When you use twitter, your primary goal should […]

5 Great Tools For Creating Visual Content

“A picture is worth a thousand words” (or thousand potential pageviews.) Seriously though, visual content (photos, infographics, slideshows, presentations) are a great way to spice up your blog posts, web pages and social media content. Using great images in your posts often leads to higher rates of engagement. It’s no surprise that blogs with great […]

6 Must-Read Social Media Books

Whether you are a novice wanting to learn the world of social media or a seasoned social media pro (there is always room to learn more) these 6 books are for you. I view all of them as “Must-Reads” if you are in the field of Social Media. Come to think of it… if you […]

Got Data?

If you market online frequently, the answer to that question is inevitably “yes.” One of the biggest challenges to effective measurement is data living in “silos.” A set of data points here, another set there, yet a third in some other far off database, all with walls (or huge excel sheets and lots of pivot […]