Thoughts on Social Media, Television, Media, Startups & Technology.

Got Data?

If you market online frequently, the answer to that question is inevitably “yes.” One of the biggest challenges to effective measurement is data living in “silos.” A set of data points here, another set there, yet a third in some other far off database, all with walls (or huge excel sheets and lots of pivot […]

Want to get the most out of Twitter? You need great tools.

Twitter can be incredibly hard to keep up with, seeing more than 500 million tweets per day, the micro-blogging platform is booming (and has been for a long time.) If you’re new to Twitter you’ll quickly find that after following just a hundred or so active accounts your home feed becomes almost impossible to filter, […]